I found this ad in a newspaper last week. It doesn’t matter which newspaper, and I’ve intentionally removed any marks from the ad that would identify the church who placed it, because I want to deal with the content, not the agent.
So, maybe it just demonstrates that I’m not the target audience, but I have to be honest: I don’t get it.
There are exactly two details here which tell you that this has anything to do with Christianity; the presence of the words “Easter” and “God”. The cityscape and overall generic postmodern presentation certainly don’t tell you that, and there is nothing else about the ad which says in any way, “This is the day on which we celebrate the Resurrection of Our Lord and Savior Jesus Christ after His Crucifixion and three days in the tomb, and we celebrate this because if Christ is not risen, our faith is in vain and we are the most pitiable of all men.” Instead, particularly with the attributes being pointed up of “AWESOME MUSIC” and “CASUAL STYLE”, this might as well be an ad for a nightclub. Okay, fine, the ad tells us that the teaching is “RELEVANT” (whatever that means — relevant to whom?), but does it tell us that the teaching is Christian? Are we supposed to be relevant and assume the whole Christianity part will take care of itself, or vice-versa?
“REAL GOD”? What does that even mean? As opposed to the “FAKE GOD” you’ll find anyplace else?
What, in fact, does this actually do to proclaim the Gospel which Easter recognizes, commemorates, and celebrates?
There is a joke where somebody has to explain to St. Peter what Easter is in order to get into heaven. The person has to think about it a bit, but finally says, “Well, let’s see — that’s where Jesus is in the tomb, right?”
“Yes.”
“And the stone rolls away…”
“So far so good.”
“…Jesus comes out…”
“Yep.”
“…and if he sees his shadow, there are six more weeks of winter.” Ba-dum-pum.
If we want that to remain a joke with a clever punchline rather than the reality, we have to do a lot better than this. I do not doubt the sincerity of the community who placed this ad, but we either know, and are proclaiming, what we’re celebrating — that is, the Risen Christ — or we aren’t. I’m sorry, but this just plain doesn’t cut it.
If the trouble is a category error on my part — as my godson Lucas likes to put it, if I’m trying to figure out what color Tuesday is — and/or at thirty-two I’m just too much of an old fuddy-duddy to get it, then please, enlighten me.



